Home Improvement SEO Services

Home Improvement SEO Services

Are You in Need of an SEO Makeover for Your Business? With a Successful SEO Strategy, Attract New Customers!

  • Target the areas and towns where you want to work the hardest to prevent your rivals from capturing a larger share of the new clients in your service area.
  • Increase your qualified lead generation online dramatically to attract the attention of potential customers who require home improvement services right away.
  • With the help of an SEO contractor, establish your brand and web presence so that your company can grow steadily and sustainably over time.





Nail Down Long-Term Success with Home Improvement SEO Services

You started your remodelling and improvement company with the intention of concentrating on offering top-notch home improvement services to the local community, but you can’t do that if you’re just sitting around staring at an empty client list and waiting for the phone to ring.

When someone needed a home improvement company in the past, they would just ask their friends and neighbours for a recommendation. But now they just use Google, and if Google doesn’t recommend your site, your share of the local home improvement market is going to your rivals without them ever knowing you exist.

The right search engine optimisation strategy will significantly increase your qualified leads from search engines, resulting in not only organic traffic but also attention from potential customers in your area who need a home improvement company right away and are prepared to hire someone.

You Need SEO for Home Improvement Companies — Here's Why

Do you have to scroll past several rival home improvement websites when you type a relevant search term, like “home improvement + your city,” before you find a URL to your site? Even worse, do you have to scroll down to the second page of results to find the website for your business? That might not seem like a big deal, but where you appear in organic search results has a significant impact on whether a potential client can find you and learn more about the services you provide.

In actuality, less than 1% of searchers will click a link on the second page of results, and approximately 70% of clicks go to the top five organic links on a search engine results page (SERP). It’s crucial that your website appear as high as possible in search engine results when potential customers in your service area search for relevant keywords. But how would you go about doing that?

Your competitors are ranking higher than you for a reason; they are taking an excessive amount of qualified leads in exchange for using search engine optimisation to their advantage. In order to solve the issue, Binvento Digital will optimise your website using on-page and off-page SEO strategies. This will help you rank higher so that you receive more calls from potential customers.

What Digital Shift's Home Improvement SEO Services Include

Since starting our company in 2007, Digital Shift has accumulated a lot of experience creating and refining a search engine optimisation strategy that actually produces results for home improvement specialists like you. Our SEO services for home improvements include strategies like:

  • Specialised Content Creation to Raise Your Authority and Rankings
  • Social media marketing, which includes publishing interesting and educational content on platforms like Facebook, Twitter, and LinkedIn.
  • Making and submitting directories for your home remodelling business to all the most important and pertinent business directories in the home improvement sector

Reach New Clients and Areas with Local SEO

Have you ever wished that you did more business in the wealthiest areas of your city or questioned why you never seem to receive calls from potential customers in the small towns and suburbs surrounding your main city? Customers in those areas aren’t contacting you for a reason: because your website isn’t optimised for those towns and neighbourhoods, Google doesn’t view it as a relevant response to locals’ search queries.

For home improvement businesses, Digital Shift’s local SEO services can help with that. Search engines will be informed by SEO strategies like optimised location pages that your home improvement services are offered in the communities and cities you want to target most, indicating that people looking for those services will benefit from learning about your website. In order to provide us with a clear picture of how well your local SEO campaign is performing month after month as you gain traction in important areas of your service area, our GPS reporting pinpoints your location and rates your search engine rankings for various keywords.

Done-For-You Google My Business Management

It’s time to wake up if you’ve been sleeping on Google My Business (GMB)! Google My Business, the largest business citation in the world, is an effective resource for home service providers that shouldn’t be disregarded. For you to maximise the value of this important component of your online presence, your GMB listing needs to be audited, optimised, monitored, and updated with new content such as offers and images.

Don’t have the time to regularly check your GMB listing? No issue! Binvento Digital provides managed Google My Business services that are completed for you. We’ll continually update your listing to ensure that it is optimised and remains competitive. Additionally, we’ll respond to any Google reviews you may receive by thanking all of the positive reviews for their support and advising you on how to respond to any negative reviews in a way that benefits both you and the client.

Why Choose Digital Shift for Home Improvement SEO?

We at Binvento Digital want to see steady growth for your home improvement business. Our SEO specialists have particular expertise in local SEO work and marketing for companies that provide home services, like your home improvement contractor business. We put a lot of effort into helping professionals like you get more clients by using organic leads from Google and other search engines. This allows you to build your brand and acquire new clients for less money than you would with just an online advertising strategy.

Benefits of Partnering with Digital Shift

  • Access to a complete team of SEO experts, including graphic designers, copywriters, social media gurus, and content marketing experts, who are passionate about seeing your business succeed.
  • In order to focus solely on your success and prevent assisting your rival at your expense, we will decline any request from a competitor in your industry and service area to use our services.
  • With clear, understandable reporting that identifies what is working and where we need to put more effort, you’ll never have to wonder if our SEO efforts are actually having an impact.
  • Your dedicated account manager, who has been with you since the beginning and is familiar with all the details of your service, will always be available to provide the assistance you require.

Frequently Asked Questions About SEO for Home Improvement Companies

Have questions about home improvement SEO services, SEO in general, or Digital Shift’s approach for your particular home improvement business? No issue! Give us a call to speak with an internet marketing specialist who can address your concerns and detail how we can work with you to generate more leads and boost your bottom line. Below are some frequently asked questions about SEO for home improvements.

How Long Will It Take to Get Results From Home Improvement SEO?

Bots used by search engines to index websites “crawl” them in search of pertinent data that could improve or harm a site’s search rankings depending on a number of ranking factors. It will take some time before you start seeing noticeable results from your SEO campaign because the indexing procedure is time-consuming. A business owner will typically start to see results after three to six months. However, it’s crucial to keep in mind that SEO results build up over time. As a result, the results from the previous year will be better than those from the previous six, and you can keep building on your SEO success over time.

Is PPC Better Than SEO for a Home Improvement Business?

Pay-per-click (PPC) advertisements can play a significant role in a successful online marketing plan, but they cannot take the place of effective search engine optimisation. Pay-per-click marketing is particularly beneficial for building new websites’ online presence and brand recognition. Many search engine users will automatically ignore paid advertisements and go straight for the organic search results (because they understand that organic spots are earned), even though you might spend thousands of dollars on Google Ads, for instance, only to have the benefit completely dry up as soon as the advertisement stops running. Therefore, you are losing out on a tonne of business if you are not utilising SEO to appear high up in organic search rankings.

Do Your Home Improvement SEO Strategies Violate Google's Policies?

Never. In order to impress you with significant gains early on, an unethical SEO agency may occasionally employ dubious techniques like keyword stuffing. The issue is that this benefit quickly wears off, and search engines may punish or even suspend your website, which is very difficult to recover from. Digital Shift only employs ethical, white-hat SEO methods that respect both Google’s guidelines and industry norms.

How Can You Tell If Home Improvement SEO Marketing is Working?

Since sales and call volumes directly affect your bottom line and help you establish a successful track record, we want to ensure that they are rising. In addition, we monitor metrics like bounce rate, monthly search volume, conversion rate, Google Analytics, organic traffic, keyword rankings, backlinks, and a number of other things that show us exactly what is working and point out areas where we can improve. We’re most interested in learning how you define success, though. Because of this, we take the time to fully comprehend your business objectives and how we can contribute to their accomplishment through a successful SEO strategy.

Are Home Improvement SEO Services What You Need to Rise to the Top?

The assistance of an expert SEO company that can maximise their online presence is necessary for home improvement professionals who want to experience steady business growth and long-term success. Digital Shift has a strategy to expand your clientele and income! Call us right away to speak with an SEO expert for home improvements and receive a free, no-obligation strategy session.